i. Urs E. Gattiker

2 team – who are we ==> Daniel Shorten, Freydun M. Badri, Helga Treiber, Matthias Nöster, Melanie M. Gattiker, Outi Alapekkala, Stefan Beck, Urs E. Gattiker (you are here)

Internationally-renowned risk technologist, social media expert, author and blogger Urs E. Gattiker, is both a founder and the Chief Executive Officer of CyTRAP Labs GmbH. CyTRAP Labs provides corporate governance and social media services to organizations worldwide.

If you wish to get more information about Urs, you can get it here:

Urs E. Gattiker 1-page bio, PDF with photo

Urs E. Gattiker 1-page bio, PDF

Photo of Urs E. Gattiker, Ph.D.

CyTRAP Labs GmbH focuses on developing tools and services addressing risk management and corporate governance and its ComMetrics division is a trail blazer in social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

Gattiker also invented My.ComMetrics.com, a web-based software that benchmarks social media campaigns. Like the dashboard of your car, when used correctly, My.ComMetrics.com helps you make your corporate blogger’s journey through cyberspace safely and in a timely fashion, all while getting great gas mileage.

Under Gattiker’s leadership, ComMetrics has developed a range of tools and services that offer better key performance indicators (KPIs) for web marketing initiatives, including but not limited to:

and more to help firms take better advantage of information assets and the latest communication technologies, including Web 3.0 instruments.

Snapshot Bio
Urs E. Gattiker is an influential thought leader on web analytics, social marketing and technologies. He is experienced with emerging technologies that stem from the brand side, agency side, and industry analyst perspective. An accomplished speaker, he has spoken in North America, Asia and Europe, as well as keynoting at prominent industry conferences.

Despite his academic and industry credentials, Urs lives and breathes the social web, including interacting with Twitter followers, and has attracted over 20,000 unique visitors to the ComMetrics blog, which focuses on social media measurement, trend-watching and how corporations connect with their customers using Web 2.0 technologies. According to Technorati, the Web Strategy blog is in the top 100,000 of all global blogs, and it’s rated as one of the top 100 social media blogs.

Urs is frequently sought after in the realm of social technologies, and has been quoted in the Financial Times, Neue Zürcher Zeitung, Le Monde, Reuters, Tehalka, Die Zeit and other technology and business related publications.

Dr. Gattiker has been a professor and taught computing and innovation management at the Stanford Center for Organization Research – Stanford University, the Melbourne Business School, the Aalborg University School of Engineering (Denmark), as well as the International School of New Media – University of Lübeck (Germany).

For your convenience, we offer you a small brochure about what we do and who we are for download here:

What can CyTRAP Labs do for you today? Get the brochure (195KB PDF)