2011 trends: Social media best practice and ROI

by Urs E. Gattiker on 2010/11/06 · 34 comments 11.251 views

Almost six weeks ago we launched our ComMetrics blog checklist from CyTRAP Labs GmbH.

This week we begin our series of 2011 trendwatch and social myth busting briefs, addressing social media monitoring DOs and DON’Ts: social media marketing, social media metrics, social media monitoring tools, benchmark test, Twitter monitoring, luxury brands, social media best practice, Facebook strategies and customer engagement.

Our 2011 briefings cover 111 social media trends while busting some social media myths in the process. We include dates for each installment’s release on one of our blogs.

Each blog post will address some major issues from the last 12 to 18 months and what trends to watch for in the next 12 to 18 months to help you win the race.

If you have not done so already, sign up here with your email and get the 2011 trends FIRST; you will be glad you did.

1. 2011 trends: Social media best practice and ROI — 2010-11-06 (you are here)
2. 2011 trends: Mobile communication and ROI — 2010-11-10
3. 2011 trendwatch webinar: Mobile communication and ROI — post 2010-10-31, webinar 2010-11-16
4. 2011 trends: Social networking and ROI — 2010-11-17
5. 2011 trends: Social media marketing and ROI — 2010-11-24

6. 2011 trendwatch webinar: Social media marketing and ROI — post 2010-11-21, webinar 2010-11-30
7. 2011 trends: Risk management and social media ROI — 2010-12-01
8. 2011 trends: Social media monitoring and ROI —  2010-12-08
9. 2011 trendwatch webinar: Social media monitoring and ROI — post 2010-12-05, webinar 2010-12-14
10. 2011 trends: YouTube and social media ROI — 2010-12-15

11. 2011 trends: Corporate governance and woman-power — 2011-01-06
12. 2011 trends: Luxury brands and social media ROI — 2011-01-13
13. 2011 trendwatch webinar: Luxury brands and social media ROI — post 2011-01-07, webinar 2011-01-13
14. 2011 trends: Web lovers and privacy — 2011-01-19
15. 2011 trends: ROI and what social media is NOT — 2011-01-20

16. 2011 trends: The ROI pyramid for social media — 2011-01-26
17. 2011 trendwatch webinar: More useless social media measures — post 2011-01-21, webinar 2011-01-27
18. 2011 trends: Legal wars and social media ROI — 2011-02-25
19. 2011 trends: Outsourcing and social media ROI — 2011-02-24
20. 2011 trendwatch webinar: Outsourcing and social media ROI — post 2011-02-18, webinar 2010-02-24

21. FT ComMetrics Blog Index: 2010 measurement developments — 2011-02-25
22. FT ComMetrics Blog Index: 2011 rankings — 2011-03-14
23. 2011 trendwatch webinar: FT ComMetrics Blog Index — post 2011-03-11, webinar 2010-03-17
24. 2011 trends: Improving FT ComMetrics Blog Index rankings — 2011-03-24
25. 2011 trends: Ethics and social media — 2011-03-31

26. Which post do YOU think is missing? Please make a suggestion so we can add it right here – thank you!

Image - tweet by @WhitePapers EXPLORATORY RESEARCH | Facebook is huge distraction for students http://ad.vu/2tgn http://ad.vu/s4eb| #Metrics2Watch

Please read these posts.
If you have ideas, comments and/or suggestions, please share your thoughts by leaving a comment below!


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