FT ComMetrics Blog Index: Countdown

by Urs E. Gattiker on 2009/04/16 · 4 comments 14.446 views

CyTRAP Labs - ComMetrics - FT

My.ComMetrics.commeasuring blog performance

April 16, 2009 – progress report

Work on the FT ComMetrics Blog Index, which ranks FT Global 500 and Fortune 500 companies’ corporate blogs.

The 2009 index will appear in the Financial Times newspaper’s regular supplement on Digital Business as well as on its webpage (www.ft.com/digitalbusiness) on Wednesday, May 13.

What is My.ComMetrics.com useful for?
Bloggers, media and marketing experts use the web-based software at My.ComMetrics.com to

– benchmark and compare themselves against other blogs (chosen by the user), and
– measure blogs against standardized metrics.

This allows anyone to find out how well a blog is performing and what needs to be improved to increase your influence in the blogosphere.

How can My.ComMetrics.com help you?
My.ComMetrics.com provides you with benchmarks and statistics that are grounded in:

– the KISS (Keep It Simple, Stupid) principle, and provide
SMART (Specific, Manageable, Actionable, Relevant, Trending) metrics for web and blog analytics.

Our SMART metrics provide information that helps you make intelligent decisions to improve blogging effectiveness, as well as save time and resources.

You can register yourself so you can claim your personal and/or corporate blog. Even if you do not have a blog to benchmark, you can trace and track those blogs that you find interesting and see how they compare against others of your choice.

Registered users of My.ComMetrics.com can get a first peek at the FT ComMetrics Blog Index results RIGHT NOW. If you need more information about the FT ComMetrics Blog Index or the My.ComMetrics.com web-based benchmarking tool, please contact us:

For more information please contact:
Urs E. Gattiker, CyTRAP Labs, +41 (0)44 272 1876
Melanie Sartori, CyTRAP Labs, +1 (403) 381 0009

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