Posts tagged as:

social media ROI

Social media ROI: The cost classification model

by Urs E. Gattiker on 2011/02/18 · 25 comments 13.204 views

ComMetrics cost classification model for social media marketing: 1st post in a series. Starting with how full cost accounting can help to address the social media marketing ROI issue.

2011 trends: Web lovers and privacy

by Urs E. Gattiker on 2011/01/19 · 17 comments 12.738 views

Social media strategy and risk management: How our use of social networks and apps are increasingly encroaching on our privacy. What you can do about it.

2011 trends: Social media best practice and ROI

by Urs E. Gattiker on 2010/11/06 · 34 comments 12.469 views

Social media monitoring, social media strategy, mobile Internet: a series of briefs to help you find your way and improve customer relationship management.