A. StratMedia

This page is part of the StratMedia (you are here) section of our services, which include: social media package, workshops and conferences, generating more revenue with Web 2.0, deadly sins of Web 2.0.

Social media is taking the world by storm (blogging, Twitter, Facebook, etc.) but selling watches, pension funds or chocolates are each a very different kettle of fish. Hence, a company’s social media strategy has to reflect its product as well as targeted customer group (e.g., consumer vs. industrial buyer) to help the company succeed on the web.

With the right tools and marketing savvy, Web 2.0 can help firms better serve their current clients with information and content that is valuable to that audience. Most importantly, such high quality content can help generate new leads.

CyTRAP Labs StratMedia provides expert advice, tools and implementation services that take advantage of Web 2.0 technologies. We have been involved with designing, establishing and running bulletin- and newsboards – these days we call them corporate blogs – and other social media since 2001.

We support clients’ efforts to create synergies across market segments, while supporting your efforts to better leverage resources that lead to more profitable revenue streams.

IN GERMAN
- 1 Marketingarbeit – grundsaetzliches
- 2 Marketingarbeit – 10 Tipps fuer eine wirkungsvolle Webseite
- 3 Marketingarbeit – 7 Tipps fuer den Firmen-Blog