iii. Generating more revenue with Web 2.0
This page is part of the StratMedia section of our services, which include: social media package, workshops and conferences, generating more revenue with Web 2.0 (you are here), deadly sins of Web 2.0.
A well formulated strategy is just the beginning of your social media efforts. The same applies online as off-line – the strategy should be short and sweet, straightforward and simple – and unnecessary buzzwords should be avoided at all costs.
Strategy: following Porsche’s approach.
Once the strategy has been spelled out, the question is how it will be implemented, given the corporation’s online strategy.
Understanding that your online activities should help sell more product is a step in the right direction. However, how this is achieved differs vastly depending on your product. Plus, acquiring new customers versus keeping current ones happy and getting them to recommend your product to their colleagues necessitates different approaches.
It’s all in the EYE of the BEHOLDER
One thing to remember in all this is your target audience. It is pointless to put something really flashy together if you are trying to appeal to ‘play it safe’ pensioners or collectors. Flashy may read as risky to them.
If your site reads a particular way, that halo will cast its glow on other aspects of your company and you as the writer.
Funny writing = funny business = funny staff (even though rationally, it is probably only one member of that staff that is writing for your website).
Knowledgeable writing = knowledgeable business = knowledgeable employees (again, you may only have one knowledgeable writer on staff, but the website’s halo will rub off on the rest).
A page per day? One page per week works, too. Success merely takes longer. Grow at your own pace.
Never feel like you don’t have enough time. In a year, you can either choose to have 50 pages or blog posts done (one per week) and be well on your way, or be no further ahead.
Conclusion
Whatever your strategy for online activities may be, make sure that your site AND its content meet your target audience’s expectations and biases, while providing additional value.
