Book: why do so many audits fail?

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Zusammenfassung
Urs E. Gattiker ist der Autor von “Social Media Audit: Measure for Impact.”
Das Buch zeigt auf wie der interne oder externe Audit als Instrument zur Bewertung und Überprüfung von Social-Media-Kanälen und der Strategie genutzt werden kann.
Es umfasst eine Fragenbatterie inklusive Checklisten. Diese Vorlagen erlauben die systematische Datenerhebung die Ihnen Auskunft über die Sinnhaftigkeit, Relevanz und die Aktionsmöglichkeiten des Unternehmens in Sachen Social Media gibt.
Beurteilung von Risiken, der Compliance, wie auch des Qualitäts- und Reputations-Management werden diskutiert.
Die Umsetzung der Ergebnisse des Audits zur Verbesserung des Prozess-Management ist Teil des Buches.

Summary
Urs E. Gattiker is the author of ”Social Media Audit: Measure for Impact.”
The social media audit is an objective assurance and consulting activity. It is designed to add value and improve an organization’s social media operations.
The book provides a set of templates and checklists that can be used to systematically assess the organizations social media activities and, thereby, gain the insights needed to improve the firm’s social media footprint (e.g., ComMetrics Footprint).

Title: Social Media Audit: Measuring for Impact – ISBN 978-1-4614-3602-7

Publisher – Verlag: Springer Science

Keywords – Schlagwörter

audit, benchmarking, cost-benefit analysis, Facebook, Google, internet marketing, key metrics, key performance indicators, KPI, performance review, social media, social media audit, social networking, social web, strategic management, Twitter, web analytics, web marketing

Page Count – Anzahl Seiten: 120

Abstract

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of an organization’s social media activities.

However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a template for systematically assessing the organization’s social media activities.

Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives.

Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Pinterest,Twitter, Tumblr and Xing